The Value of Traceability in the Markets

Dr. Laura Hayes is a leading expert in beef cattle management with over 20 years of experience in the field. She holds a Ph.D. in Animal Science from Texas Tech University, where she specialized in beef production and sustainability. Dr. Hayes has dedicated her career to advancing best practices in beef cattle farming, focusing on genetic improvement, nutrition, and animal welfare. As a professor at Texas Tech, she mentors students and conducts cutting-edge research, publishing extensively in peer-reviewed journals. Her work has earned her recognition, including the Excellence in Beef Research Award from the American Society of Animal Science. Dr. Hayes also serves as a consultant for top beef producers, helping them optimize their operations and achieve sustainability goals. Her commitment to education, research, and industry collaboration makes her a trusted authority in beef cattle management.